We are proud to share an exciting new chapter in our journey. Just one year after our successful acquisition of BerryWorld Group in 2024, we are unveiling a refreshed brand identity that reflects who we are today: a united global group with deep roots, a bold vision, and a shared passion for fresh.

Fresh Berry Branding

The refreshed brand identity reflects our expanded global footprint and aligns AgroBerries and BerryWorld as well as our fresh cut division, PrepWorld, under a unified visual identity, underpinning the integration initiatives across the business.

“This is an important moment in our history,” said Jorge Varela, Co-Founder and Global CEO of AgroBerries. “This new shared identity reinforces our position as one global group, one team with one shared vision. It provides a positive platform for future growth uniting our divisions across the entire value chain.”
 

Celebrating a Fruitful Past

2025 also marks a significant milestone within the Group for the Poupart Imports team who celebrate 130 years serving the produce industry. The Poupart logo has been refreshed to align with the AgroBerries Group, whilst acknowledging the incredible heritage of the business, under the new Poupart 1895 trading name.

Looking ahead

This milestone is not just about looking back on our journey, it’s about moving forward together. With operations across the Americas, Europe, and Africa, we are continuing to build a resilient, regionalised presence that ensures quality, sustainability, and innovation remain at the heart of everything we do.

We are excited to bring this shared identity to life at Fruit Attraction 2025 in Madrid. Teams from across the AgroBerries Group will be uniting at Fruit Attraction in Madrid, under their new shared identity and celebrating Poupart’s 130-year anniversary at the BerryWorld Group stand.

Join us  at Fruit Attraction Hall 9, Stand 9F04 to meet the team and discover more about the Group’s vision for the future.