We are proud to announce a new milestone in our growth journey: the launch of BerryWorld Asia, a dedicated division focused on delivering our award-winning berry varieties to consumers across China, India, and beyond.

Building local presence in Asia

With teams now established in Shanghai and Hong Kong, BerryWorld Asia brings together local expertise and deep market understanding. This on-the-ground presence allows us to build stronger partnerships, adapt to consumer preferences, and ensure consistent supply across some of the world’s fastest-growing markets for fresh produce.

“Asia is a region full of opportunity, innovation, and a deep appreciation for high-quality fresh produce,” says Jorge Varela, CEO of AgroBerries Group. “This launch marks a significant milestone in our global journey, and we’re looking forward to building strong partnerships and delivering our award-winning berry varieties to consumers across the region.”

The expansion marks the BerryWorld brand’s debut in China, complete with a new consumer-facing label tailored specifically for the local market. It also includes our first-ever consumer campaign in India, focused on premium blueberries, where demand for high-quality berries is showing strong growth.

Under the new division, we will market our berries through a portfolio of trusted brands including BerryWorld, BerryFresh, and Red Crown.

Strengthening our global supply

BerryWorld Asia will be supported by AgroBerries’ year-round global sourcing network, which includes farms and partners in Peru, Morocco, Chile, South Africa, Mexico, Zimbabwe, and Egypt. Looking ahead, we are also investing in future production projects within Asia itself—ensuring supply that is not only global but also locally adapted.

The launch coincides with two of Asia’s leading fresh produce events; China International Fruit Expo and Asia Fruit Logistica, where the BerryWorld Asia team will be present to meet partners and showcase our premium varietal portfolio.

With BerryWorld Asia, AgroBerries is deepening its roots in one of the world’s most dynamic regions, bringing berries of unmatched quality to more tables, more often.