Berry Genetics
Great Berries Start With Great Genetics
We know that exceptional flavour begins with exceptional breeding. That's why we established our own proprietary breeding programmes and why we invest in advanced breeding partners to ensure we have access to high performing genetics.
Our genetics portfolio spans blueberries, raspberries, blackberries, strawberries and specialty varieties. This allows us to deliver a full-range of berries that not only taste better but have unmatched consistency.
Better Berries From Field to Shelf
Our integrated model allows us to manage the entire lifecycle of our berries, from field trials and planting to post-harvest handling and distribution. This ensures quality, traceability, and consistency at every stage.
With a focus on freshness, resilience, and innovation, our berries arrive fresher, last longer, and deliver on taste - wherever they’re enjoyed. From field to shelf, our berries are selected with purpose and precision.
Our Berries
Fuelled by Flavour™, our berry portfolio is selected for the best in taste, texture, and performance, season after season.
Blueberries
Everyday flavour bursts
Our proprietary programme BerryWorld Plus, alongside Sekoya, FallCreek and Mountain Blue, delivers standout northern and southern highbush varieties like BerryWorld Orb®, Masena™, and Eureka Sunrise™ bred for flavour and performance, resulting in a host of Superior Taste Awards.
Strawberries
Naturally sweet perfection
Developed through our partner programmes Edward Vinson and Beekers Berries, varieties such as Eves Delight™, Eves Joy™ and BEEHonest® yield flavourful genetics and have been recognised with Superior Taste Awards.
Blackberries
Bold flavour every season
Our partnership with Beekers Berries and proprietary programme NexGen have delivered standout varieties like Midnight™ and Sweet Karoline®, celebrated for their bold flavour and awarded for exceptional taste with Superior Taste Awards.
Raspberries
Endless summer sweetness
From our BerryWorld Plus programme, varieties such as BerryWorld Ruby® and BerryWorld Gem® deliver a winning combination of yield, shelf life, and flavour, earning multiple Superior Taste Awards.
Our People
Our genetics team push the boundaries of what berries can be, so growers can be confident in what they plant and consumers enjoy better berries.
Samuel Rowe
BerryWorld Varieties, CEO
Want to secure a resilient, year‑round berry supply?