A new Berry Fresh partnership with a youth football club brings fresh berries and healthy habits to players and families, on and off the pitch.

Good health starts with everyday habits: moving your body and fuelling it with fresh, good food. That belief is behind Berry Fresh's new partnership with ALBION SC Santa Monica, a youth football club in the brand's local community.

Through the season, Berry Fresh is supporting player tuition and getting involved directly, showing up at games and events with fresh berries as a nutritious snack for players and families, and working with the club on seasonal activations that celebrate its community.

"We believe health starts with everyday habits, moving and fuelling yourself well," says Laudan Chaffin, Marketing Director at Berry Fresh. "This partnership lets us support a well-rounded, healthy lifestyle right here in our own community. Their commitment to developing well-rounded players through the discipline of the game is inspiring."

The club welcomes the shared outlook. "Their focus on healthy, active living aligns perfectly with what we strive to create for our players and families every day," says Federico Bianchi, Executive Director of ALBION SC Santa Monica.